Birds Eye
CLIENT
Elisava Postgraduate in Packaging Design
TYPE OF CLIENT
Frozen Food
CATEGORY
Re-Branding and Packaging
BRIEF
The project focused on rebranding a declining brand—Birds Eye in this case—through strategic research into market trends, competitor analysis, color theory, and shelf placement. The process involved extensive sketching and iterative selection to identify the most effective visual direction.
RESULT
The outcome is a comprehensive rebranding proposal for Birds Eye, with green beans as the core reference product. From this base, two additional items were developed to create a cohesive product line, along with alternative packaging formats for each variant. The project demonstrates a strong alignment with the brand’s category while achieving high shelf impact and clear differentiation from competitors. Through a methodical design approach, the new visual identity enhances both product recognition and perceived value.
