Pastisseria Casa Batlló
CLIENT
Elisava Postgraduate in Packaging Design
TYPE OF CLIENT
Gourmet
CATEGORY
Branding, Packaging and Art Direction
BRIEF
The project involved designing gourmet packaging for a line of frozen desserts, either under a well-known Barcelona-based brand or an invented one. The task included creating the brand identity, developing the product range, producing visual compositions using Photoshop and AI, and designing packaging for each item.
RESULT
The project introduces a fictional brand inspired by Jordi Batlló, the imagined pastry chef of Casa Batlló, who launches a line of frozen desserts for a premium supermarket segment. The packaging design emphasizes the high quality of the products, with visuals that highlight the dessert itself and evoke a distinctly Mediterranean essence. The result is a refined and cohesive line that communicates exclusivity, tradition, and visual richness, aligning with both gourmet expectations and the storytelling rooted in local cultural heritage.
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