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Hojaldres Alonso
CLIENT
Elisava Postgraduate in Packaging Design
TYPE OF CLIENT
Tradiconal Souvenir Food
CATEGORY
Re-Branding and Packaging
BRIEF
The project involved redesigning the branding and packaging of a traditional food souvenir product, with the objective of making it more visually appealing and commercially attractive to potential buyers.
RESULT
The final design presents a significantly more attractive packaging solution that highlights the product’s heritage and traditional value as a key differentiator at the point of sale. Additionally, a handle was incorporated to improve portability and enhance brand visibility, turning the packaging into a subtle promotional tool. The redesign balances functionality with storytelling, elevating the product's perceived authenticity and desirability.
Original packaging
Old advertisement drawing
"Cada bocado de un hojaldre Alonso es un viaje en el tiempo que recorre el dulce corazón gastronómico de Astorga. Alonso, un fiel guardián de esta herencia, mantiene intacto el sabor del pasado, preservando la autenticidad y la elaboración artesanal que desde 1902 sigue endulzando la historia."
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