Paralelo Cero
CLIENT
Elisava Postgraduate in Packaging Design
TYPE OF CLIENT
Cacao Producers
CATEGORY
Branding - Packaging
BRIEF
Develop a new cacao brand that places ecology at the heart of its identity. This brand will stand out not only for offering high-quality cacao products, but also for its deep commitment to environmental sustainability. From sourcing raw materials to packaging and distribution, every step of the process will be guided by eco-conscious decisions.
RESULT
Paralelo Cero is a brand of regenerative chocolate located in Ecuador, right where the zero parallel crosses, in the centre of the world, where a natural reserve of biodiversity is found.
The brand seeks coincidence on the regeneration of forests for the protection of biodiversity through the brand and product, a visual identity and packaging with a vindicative language.
Our goal was to create a brand that appeals to modern consumers who are not only passionate about taste and quality, but also care about the impact their choices have on the planet.
This cacao brand aims to build a strong emotional connection with its audience by promoting transparency, education about sustainable practices, and active involvement in environmental initiatives. Ultimately, it’s not just about selling cacao — it’s about cultivating a more responsible and sustainable future for both people and the planet.
